Who we are

The Vault is where premium brands come to unlock their next era.

We’re not your average branding agency—we're the creative force behind bold transformations and elevated brand legacies. From beauty and fashion to lifestyle and wellness, we partner with founders and influencers who are done playing small and ready to build brands that move markets.

Think of us as your all-access pass to strategy that sells, visuals that stun, and marketing that actually converts. We don’t do cookie-cutter. We do custom, curated, and calculated moves designed to position your business as the one.

Inside The Vault, everything is intentional. From your logo to your launch party, we build experiences that make people remember your name—and buy into your vision.

If you're here, you're not looking for basic. You're building an empire—and we’re the agency that helps you do it.

Person wearing a black outfit with cut-out shoulders, stylized zipper detail, and sunglasses, in a monochromatic setting.

Meet the Team

  • Person wearing a white shirt with feathered sleeves and a red scarf standing indoors.

    Juliana Downs

    FOUNDER -

    BRAND EXPERT / PROJECT MANAGER

  • Person in black leather jacket sitting on a wooden stool against a beige background.

    RALPH JABOIN

    PHOTOGRAPHY / VIDEOGRAPHY

  • Person in stylish outfit with leather jacket, patterned shorts, beret, and sunglasses stands in front of an elevator in a marble-floored lobby.

    jonathan downs

    FASHION STYLIST MENS

  • Woman in black outfit poses near round table with laptop, jewelry display, and fashion books under wall light.

    DYANI PINK

    FASHION STYLIST/ASSISTANT WOMENS

ABOUT THE FOUNDER

Person in a kitchen holding an Apple iPad, wearing a white feathered shirt and red tie, standing by black shelves with decor and coffee machine.

Juliana Downs
Creative Director & Brand Strategist

“the visionary force behind The Vault “

Juliana Downs is the visionary force behind The Vault—a powerhouse agency built on intention, strategy, and the belief that branding is more than visuals... it’s the legacy you leave behind.

With a sharp eye for aesthetic and a deep-rooted passion for transformation, Juliana has made it her mission to help founders, creatives, and influencers step into their most elevated brand identity. Her work isn’t just about logos or websites—it’s about creating premium experiences that spark emotion, build loyalty, and make your audience feel something real.

After years in the branding world, Juliana saw a gap—too many great ideas were hiding behind inconsistent visuals, lackluster strategy, and “meh” execution. She created The Vault to change that. Every project she touches is rooted in research, creativity, and a desire to create something bigger than ourselves.

For Juliana, branding isn’t just business—it’s personal. It’s about giving people the confidence to take up space and build something that lasts